The Way Station hired me to design the logotype, monogram, and overall branding for a Steam Punk themed bar and music venue in Brooklyn—  famous for its restroom in the form of a Tardis (a la Doctor Who). They wanted a turn of last century feel. As the name brings to mind a train station and travel, we decided to invoke the look of the famous Grand Central Station monogram into the mark.

 

I designed all of the interior and exterior signage, and printed materials including business cards, menus, tee shirts, as well as die-cast badges for Ambassadors of The Way Station (read: local regulars), and advertisements for print and digital applications.