Fight for $15
I was hired by M&R to create a modular brand and identity for Fight for $15 . As the campaign gained momentum, it needed a cohesive look to make the media and conversation around it consistent.
The angled, boxed logo came from the idea of capturing a sign at a picket line or a protest; it encapsulates uprising and agitation. As the movement is focused on fast food chains, the colors reflect their palettes.
For the March on MacDonald’s in Chicago, I illustrated Trump as Ronald McDonald to underscore McDonald’s is the Trump of corporations.
Art direction - Elizabeth Daggar
Design - Elizabeth Daggar
Illustration - Elizabeth Daggar