I was hired by M&R to create a modular brand and identity for Fight for $15 . As the campaign gained momentum, it needed a cohesive look to make the media and conversation around it consistent.

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The angled, boxed logo came from the idea of capturing a sign at a picket line or a protest; it encapsulates uprising and agitation. As the movement is focused on fast food chains, the colors reflect their palettes.

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 For the March on MacDonald’s in Chicago, I illustrated Trump as Ronald McDonald to underscore McDonald’s is the Trump of corporations.