I’m currently the Design Director for NYC & Company, the destination marketing organization for New York City. I craft and oversee design and illustration for print, digital, spatial, and motion projects in service to the city I love.
Electrofork is the brand under which I worked as a multidisciplinary independent after several illuminating full-time positions. I was a one-stop shop for NYC small businesses, film and tv producers, and non-profits; I was a hired gun for production teams on larger projects like museums and events.
I studied graphic design at Pratt Institute and live in Brooklyn, NY.
A short selection of clients:
M+R Strategic Services | The Battery Conservancy | Accomplice: The Show | Pendergast Smokehouse | Kings County Wines | The Way Station | Donovan/Green | Woo Creative | Moyers & Company | Holland America | Gettysburg 150 | Donna Lawrence Productions | Sotheby’s International Reality | Blue Telescope | New Amsterdam Market | Saxelby Cheesemongers | Mary’s Fish Camp | New York Life | Nature Research Center of NC | Batwin + Robin Productions | The Urban Assembly | CFDA | Outback Concerts | SOHO Press | Edgeworx | Bravo | IFC
“We came to Electrofork for branding and web design, and Liz totally got what we were after. She created a powerful logo that has helped our company become the premier service of its kind in Hong Kong. It’s bold, clean, smart. Our website is critical to our business. I wouldn’t entrust it to anyone but Liz, whose amazing eye for color and detail is evident on every page. After our first site spearheaded by her, our web traffic doubled and stayed there.”
— Daisann McLane, Little Adventures in Hong Kong
“Electrofork is a joy to work with. Liz Daggar’s ability to grasp my concepts and make them come alive is truly remarkable. I constantly get compliments on my distinct logo which has helped brand my business.”
— Andy Heidel, The Way Station
“Liz designed the logo, business cards, signage, and and website for our wine business, and the results are top-shelf. We applied the logo to t-shirts, wine keys, tote bags, etc, and folks come in to buy them because the logo is hip and fashionable. Aside from the success of our brand, though, I should mention that Liz is the most responsive, reliable, and intuitive designer I’ve worked with.”
— Adam Robertson, Kings County Wines
“Liz’s work is proof that great design doesn’t need to break the bank. She understands the message we want to convey and delivers beautiful images on time and with no drama. She’s the best!”
— Joan Wargo, St. Nick’s Alliance; SBIDC
““I’ve enjoyed working with Liz on numerous projects from After Effects Design for motion video to interactive screen design to live venue projection. Her design work is special and her collaboration spirit is wonderful.””
— Linda Batwin, Batwin + Robin Productions
“Working with Liz at Electrofork is an absolute dream. As a nonprofit manager focusing on marketing, I have worked with many graphic designers on a huge variety of projects. Liz is, bar none, the very best in terms of translating ideas from my head into beautiful artwork on paper and screen. Her skills as an artist speak for themselves, but her invisible quality is her efficient, businesslike approach to collaborating on projects.”
— Leah Archibald, Evergreen