Kings County Wines hired me to design their logo and brand identity for their shop in Brooklyn. The partners wanted to use a blackletter font in the fashion of the 1970s, but we agreed it would have to also feel contemporary and fresh. I first created the circular logo, which they loved, and then I created variations that would be friendly for both print and digital-responsive media.

 

From there we set about applying the logo to all the many needs of a business with both a brick-and-mortar and online presence, including interior and exterior signage; signage for their delivery vehicle, printed materials and tee-shirts, and their web site.

Art direction - Elizabeth Daggar

Design - Elizabeth Daggar